Zoe Locke - Web Developer

Zoe is the web developer and graphic designer at GoSmarter, responsible for keeping the digital presence sharp, functional, and on-brand. A self-described “tech generalist”, she works across the full stack — from front-end development and UX improvements to graphic assets, video production, and multimedia content.

Her work spans the GoSmarter website, marketing materials, and internal tools. She brings a visual sensibility to technical problems and a practical approach to everything she builds. Whether it’s a new landing page, an animated explainer, or a brand refresh, Zoe makes sure GoSmarter looks and works the part.

Zoe never needed a degree to get good at something and has been with the GoSmarter team since the early days, growing alongside the product and the brand. She is based in Wales and is a core part of the team that supports both the commercial and product sides of the business.