Grace O'Donnell

Grace is a marketing analyst with expertise in communications and content creation. As a graduate of Technological University Dublin, Grace also holds a Masters in PR and loves to stay on top of the latest consumer market trends. She finds out what content people want and the latest policy changes coming down the line, making sure Nightingale HQ stays ahead of the curve.

Her work spans content strategy, social media management, and market research — translating complex AI and data topics into clear, accessible writing for a broad business audience. Grace has a strong eye for what resonates with SMEs and manufacturing audiences, and she ensures that GoSmarter’s communications connect with the people who need to understand the product most.

With a background that combines academic rigour in public relations with hands-on experience in digital marketing, Grace brings both strategic thinking and practical execution to the marketing function. She is comfortable working across B2B and B2C contexts and has contributed to campaign strategy, press coverage, and community engagement for the GoSmarter brand.