Research & Innovation

Research and Industry Insights

Explore our collection of research-based content, industry studies, and evidence-backed insights on AI, technology, and business transformation. We bridge the gap between academic research and practical application, making complex findings accessible and actionable.

Our research content includes analysis of emerging trends, industry reports, case study findings, and expert perspectives on technology adoption and innovation. Learn from data-driven insights that inform strategic decision-making.

Whether you’re exploring new technologies, validating approaches, or staying informed about industry developments, our research resources provide the depth and rigour needed to make confident decisions. We focus on translating research findings into practical business value.

FBS Small Business Awards 2020

FBS Small Business Awards 2020 Tell us briefly about you and your business Nightingale HQ is a platform for businesses to adopt AI. As the supply of data in all industries increases exponentially, we help businesses get AI-ready so that they can fully harness and utilise the data available to them to solve business problems. Nightingale HQ can help get your business the training and connections they need to start practising data science.

Expert Perspectives: Enhancing business with data and AI

This week we spoke to Dr. Leila Etaati, co-founder, data scientist, consultant and mentor at RADACAD, about what she thought was the key to success with AI for businesses, and how her business was implementing these beliefs. The RADACAD team work with other companies to deliver expert training and consulting around all things data, with a passion for helping businesses improve by listening to their data.

Announcing our Research Panel

We want to help more than one million businesses adopt artificial intelligence (AI) in the next five years. To do that we need your help. We're working on the world's biggest dataset on AI adoption via what we collect on our site, but qualitative data from knowledgeable people can be extremely valuable. As such we're launching our research panel to engage with people around the world.

Why do you need business intelligence?

How quickly could you answer the question, "How's your business doing?" if it was asked right now? How detailed would your answer be, and how confident would you be in your answer? If you were utilising business intelligence, your answer would be fast, comprehensive and accurate.

How to score your first AI quick wins: FAQ chatbots

AIFightsBack webinar Augmenting Customer Service with Chatbots 16 April at 15.00 is now over. Check out our video and slide and slide

Removing AI bias for better decision making

It is difficult to deny that humans make biased decisions. Unconsciously we all make choices that are based on prejudices and flawed associations. This bias that we introduce to our business decisions can trickle through entire organisations, from recruitment to market segmentation. AI, with its lack of consciousness, human experience and gut feelings, has the potential to remove bias from businesses, and yet all too often AI is found to exhibit the same biases - link no longer works that we do.

How AI in marketing is enhancing B2B sales

At the end of 2018, Salesforce - link no longer works reported that adoption of AI by marketers had grown by 44% last year, and that adoption rate is unlikely to slow anytime soon. With marketers showing "extensive interest" - link no longer works in exploiting AI for their roles, more and more tools are becoming available to support companies on their journey to smarter marketing. AI is transforming the way companies market their products and services to other businesses, streamlining processes at all levels of the sales funnel.

How can you attract the best AI talent from a limited pool?

According to research by MMC Ventures - link no longer works, demand for AI talent has doubled in 24 months, faster than the talent pool can keep up. As of 2019 there was one AI professional for every two available jobs, so building a team of AI developers for your organisation requires both focused recruitment and a sound retention strategy.

Let your business strategy drive AI adoption

To reveal the tactics and behaviours of companies that are getting the most out of AI, MIT Sloan Management Review and Boston Consultancy Group undertook a survey of more than 2500 executives alongside 17 expert interviews in their 2019 report, Winning with AI - link no longer works. One of their findings was that while 9 out of 10 respondents saw AI as an opportunity for their company, the perceived risk of AI is on the rise, with 45% of respondents reporting perceived risk from AI (compared to 37% in 2017).

Decoding the hype around AI

As the powers and capabilities of Artificial Intelligence (AI) expand and evolve, the same cannot be said for the general understanding of the topic. This has resulted in AI becoming a blanket term that gets misused and thrown around for all things, including things that it’s not. People also have very unrealistic expectations of what AI can do leading in some cases to fear and paranoia over things like potential world domination, in others, disillusion when the AI doesn’t perform to the high standards they were hoping.