The Irish Times
“Our aim is to help companies overcome the core blockers to successful AI adoption, and rather than doing this individually which would take forever, Steph developed a platform that any company can access to get up to speed,” says Kearney.
“The pandemic has created a valuable change in mindset towards AI, with a much bigger focus now on using it to enhance customer service and increase productivity. Companies of all sizes are becoming more aware that AI can help them scale, innovate and become more agile.”
Read the full article full article.
FAQs
What did the Irish Times piece cover?
“Think big: How AI is helping Irish businesses innovate and grow” was part of a broader editorial series in the Irish Times Business Technology section on AI adoption in Ireland. Nightingale HQ was featured alongside other AI companies and enterprise users, positioned as one of the companies helping Irish businesses bridge the gap between AI as a concept and AI as a practical tool.
The quotes in the piece from Ruth Kearney and Steph Locke reflect the core challenge that Nightingale HQ was designed to solve: the barriers to AI adoption are not technical, they are organisational. Businesses know AI exists. They do not know how to get started, what data they need, or how to build the case internally for investment.
What is the Irish market for AI?
Ireland has a distinctive position in the AI landscape. As the European headquarters for many major US technology companies, Ireland has high levels of technical talent and access to capital. But the domestic SME sector — particularly in manufacturing, agriculture, and professional services — has historically lagged in AI adoption, often for the same reasons as SMEs elsewhere: limited IT resource, limited budget, and limited internal expertise.
GoSmarter’s platform addresses exactly this gap. The Irish Times coverage helped reach Irish business owners and managers who were curious about AI but had not found a starting point that felt practical and accessible.
The Irish Times remains one of the most trusted sources of business information in Ireland. Being featured in their technology coverage gave Nightingale HQ significant credibility with an Irish audience at a time when the company was actively expanding its operations in Ireland.