Startups Magazine
Typically, Social Listening would cost a minimum of £150 per month, putting it outside the reach of small to medium-sized businesses whose resources may already be stretched thin. The GoSmarter Social Listening tool is a free solution at a time when the numbers of users on social media have skyrocketed and monitoring brands online has never been so important.
The GoSmarter team will release a new tool each week for six weeks starting with Social Media Listening and continuing with FAQ Chatbots, Productive meetings, Sales AI, Automating invoice processing and admin tasks with Process Automation.
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FAQs
What is the timing and the market?
Startups Magazine published its piece on GoSmarter in August 2020, during a period when the business landscape for SMEs had been transformed almost overnight by COVID-19. Social media usage had surged — with people spending significantly more time online — which made social listening (understanding what customers and audiences are saying about a brand on social media) both more important and more valuable than it had been a year earlier.
For businesses that had previously been operating primarily through physical channels — retail shops, trade events, face-to-face customer service — the shift to digital interaction required new tools and new skills. GoSmarter’s social listening tool gave those businesses a way to understand their online presence and respond to customer feedback without spending money they did not have on enterprise software.
What is Startups Magazine?
Startups Magazine is a UK publication focused on early-stage businesses and entrepreneurs. It covers product launches, funding news, founder stories, and practical advice for people building new businesses. Its readership includes founders, early employees, investors, and supporters of the UK startup ecosystem.
Coverage in Startups Magazine positions GoSmarter within the startup ecosystem — a community that cares about innovation, efficiency, and doing more with less. The magazine’s audience understood immediately why free AI tools for businesses under pressure were newsworthy, and the coverage reached potential users who were running businesses in the exact circumstances the tools were designed for.
What happened next?
The GoSmarter toolbox that launched with the social listening tool went on to include five more tools: FAQ chatbots for customer service automation, meeting productivity tools, sales AI, invoice processing automation, and robotic process automation for admin tasks. Each tool was free and designed to work without a technology team.
GoSmarter has since evolved to focus on metals manufacturing specifically — but the principle established in 2020 remains: practical tools that make a measurable difference without requiring a large investment or a technical team to implement them.