Federation of Small Businesses
In a big leap forwards for the business, the team have recently launched The GoSmarter toolbox. This contains six automation tools that can easily and quickly automate everything from invoice processing, meeting management, online bookings, sales processing, social media listening and even bigger admin processes that are simply wasting too much time.
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FAQs
Why the FSB featured Nightingale HQ?
The Federation of Small Businesses represents 5.5 million UK small businesses and self-employed people. Being featured in their content is significant because it reaches the audience that GoSmarter was built for — business owners who are running operations without large IT departments, enterprise budgets, or dedicated digital transformation teams.
The GoSmarter Toolbox, launched in 2020, was designed specifically for this audience: six automation tools that could be adopted without technical staff, without significant investment, and without a lengthy implementation project. The FSB article captured this positioning well — GoSmarter as a practical solution to practical problems that small businesses were actually facing.
The coverage helped Nightingale HQ build credibility in the SME market at a critical time. The pandemic had accelerated the need for digital tools, and many small businesses were looking for guidance on where to start. Being recommended by an organisation that small businesses trust was a meaningful endorsement.
What are the tools in the GoSmarter Toolbox?
The six tools included in the GoSmarter Toolbox at launch covered social listening (monitoring brand mentions on social media), FAQ chatbots (automating customer service queries), meeting productivity, sales AI, invoice processing, and robotic process automation for admin tasks. Each was designed to be up and running quickly, without a significant technical implementation effort.
This approach — practical tools that work with existing processes rather than replacing them — remains central to GoSmarter’s philosophy today.