Cardiff Times
As well as free access, the GoSmarter.ai team will support businesses by helping them get the software up and running quickly. They are designed to be accessible to SMEs across all industries with participants already registered from retail, hospitality and manufacturing sectors.
Nightingale HQ helps larger enterprises to adopt AI technologies, but their CEO and Data Scientist Steph Locke said she was keen on bringing the benefits to smaller businesses too: “Our mission has always been to help organisations and businesses get AI-ready. So we are delighted to be releasing the first in a series of free, easy-to-integrate AI tools that will really help those struggling to keep costs down whilst also growing their business. Automation isn’t just for big businesses and there’s lots of tools SMEs can use without tech staff or a large budget.
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FAQs
What is the significance of 'off the shelf' AI?
The phrase used in the Cardiff Times article — tools that can be used ‘off the shelf’ and integrate with existing software — captures something important about GoSmarter’s approach that many technology providers get wrong. The barrier to AI adoption for most SMEs is not the technology itself. It is the implementation effort, the cost, and the internal resource required to make an AI project work.
GoSmarter’s tools were designed from the outset to sidestep these barriers. No lengthy implementation. No specialist technical staff required. No requirement to replace existing systems. By building tools that work alongside what businesses already use, Nightingale HQ removed the most common reasons for businesses to say ’this is not for us.’
What is Cardiff Times?
Cardiff Times is a community news publication covering Cardiff and the surrounding areas. Being featured in local media is important for a Cardiff-based company — it builds the local profile that matters for recruitment, partnership, and the broader community of support that a startup needs to grow.
Coverage of Nightingale HQ’s work in Cardiff Times in 2020 reached local business owners and professionals who may not read national technology publications but who make decisions about which tools to use and which local tech companies to support. For a company that is deliberately building in Cardiff rather than relocating to London, maintaining a strong local profile is part of the strategy.
GoSmarter remains committed to Cardiff as a base of operations and to contributing to the growth of the Welsh technology sector. Coverage in local publications like Cardiff Times reflects and reinforces that commitment.