Business News Wales
Nightingale HQ helps larger enterprises to adopt AI technologies, but their CEO and Data Scientist Steph Locke said she was keen on bringing the benefits to smaller businesses too: “Our mission has always been to help organisations and businesses get AI-ready. So we are delighted to be releasing the first in a series of free, easy-to-integrate AI tools which will really help those struggling to keep costs down whilst also growing their business. Automation isn’t just for big businesses and there’s lots of tools SMEs can use without tech staff or a large budget.
“Our first tool can be a real game-changer, it removes the grunt work of having to manually monitor and react to social media interactions and frees up staff to engage in more productive or high-value work.
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FAQs
What is the GoSmarter tool suite — context from 2020?
Business News Wales covered the launch of the GoSmarter toolbox at a moment when the case for business automation was unusually clear. With COVID-19 restrictions in place, businesses were managing with smaller teams, reduced physical access to premises, and increased reliance on digital channels. Automation tools that removed manual overhead were not aspirational — they were immediately useful.
The six tools released over six weeks represented a deliberate decision by Nightingale HQ: rather than asking businesses to undertake a long digital transformation project, offer them specific, practical tools that solve individual problems. Social listening, FAQ chatbots, meeting productivity, sales AI, invoice processing, and robotic process automation. Each one could be up and running quickly, and each one freed up hours of manual work every week.
What is Business News Wales?
Business News Wales is a leading digital publication covering business and commerce across Wales. It covers the full breadth of Welsh business activity — from public sector and economic development to startups, SMEs, and enterprise technology. Being featured in Business News Wales positions GoSmarter in the context of Welsh business rather than just Welsh tech, which matters for reaching the manufacturing and SME audience that needs GoSmarter most.
The publication reaches business owners, directors, and decision-makers across Wales who are looking for news about what other businesses in their region are doing. Coverage of GoSmarter’s free AI tools helped those decision-makers understand that AI-powered automation was accessible to Welsh businesses — not just to large enterprises with large IT budgets.