Knowledgebase

Can I change the threshold of a ‘positive’ Tweet that is automatically Retweeted?

Your Social Listening tool includes a Retweet feature that automatically Retweets Tweets that match your search term and are found to have ‘positive’ sentiment. The tool calls Azure’s Text Analytics cognitive service, which analyses the text in a Tweet and returns a value for sentiment between 0 (extremely negative) and 1 (extremely positive). The threshold of a “positive” Tweet is by default set at 0.7, but you can adjust this value to only Retweet the most positive Tweets (threshold higher than 0.7) or to retweet anything that is not overtly negative (threshold of 0.5). Be aware that the lower you set this threshold, the more times you will Retweet Tweets that mention your search term.

Can I use Social Listening for posts in a language other than English?

Your social listening tool uses plug-and-play AI from Microsoft Azure to measure the sentiment of Tweets mentioning your brand, and alerts you when the sentiment is negative. By default, the tool is set up to analyse the sentiment of Tweets written in English, but several other languages are available.

What will my Social Listening tool cost?

The ongoing cost of your Social Listening tools can vary depending on where you set things up, as Microsoft Azure prices vary slightly by region. However, the rough cost per mention is about £0.01 so the price is entirely dependent on how much it handles. You can set a budget on your Azure subscription to alert you before the costs add up more than you want them to. After your tool has been set up, follow these steps in the Azure Portal to set up a budget and usage alerts.

Why do I need to configure my Social Media tool?

Your Social Listening tool makes use of the Logic Apps platform, which has its own dedicated connectors for Twitter and Email that we can’t authorise on your behalf. These need you to specifically authorise them for ongoing activities. It’s also a really good opportunity for you to have a look around, as the setup is all yours and you can modify it however you want.

What are mentions?

Your Social Listening tool listens for “mentions” of your brand that trigger a sentiment analysis and content moderation process. A mention is a tag of your handle or page in a message, post or image share, for example:

What Is Artificial Intelligence Ai

Artificial Intelligence can be used to perform ‘cognitive’ tasks like recognising the content of an image or what things are important in text. For social listening we use AI to identify inappropriate images that fail content moderation standards and we use text analytics to identify negative sentiment to help identify unhappy customers.

What does the Social Listening tool do?

Social Media Listening includes a number of different areas, but two that are close to the hearts of all businesses are customer services, and reputation management. It’s important to respond quickly when someone’s experiencing an issue, or when content might be inappropriate for your brand.

How do I set up my Social Listening tool?

There are two stages to setting up the Social Listening tool. First, we create a group of tools for you and place them in your Azure account. Next, there are some steps that you need to go through to configure the tools. Once you’ve completed the steps below, have a look at the list of posts that walk you through optional customisation steps.

What permissions do you need to set stuff up for me and how can I manage these permissions?

What Microsoft permissions do you need to set up my tools? We will ask for the permissions we need to support setting up things for you. This includes the ability to work in Microsoft Azure on your behalf, and the ability to configure parts of your Office 365 setup if you have one. This connection will be managed through an Azure Active Directory Application which you will have control over.

What’s the difference between a “work or school account” and a “Microsoft account”?

A Microsoft account, also referred to as a personal account, provides authentication and authorization to Microsoft’s consumer services such as OneDrive and Office subscriptions. On the other hand, a work or school account is created by an organization using a business service that has Azure Active Directory as the authentication and authorization platform. The organisation authenticates your access to resources based on its business plans.