Cookie Policy
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help sites remember your preferences, understand how you use them, and (in some cases) deliver targeted advertising.
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we are required to obtain your consent before placing any non-essential cookies on your device.
How We Use Cookies
We split our cookies into three categories. You can control which categories are active at any time using the cookie settings button (🍪) in the bottom-left corner of every page.
1. Strictly Necessary
These cookies make the site work. Without them, you wouldn’t be able to navigate pages or use core features. They do not require your consent.
| Cookie | Purpose | Expiry |
|---|---|---|
gs_cc | Stores your cookie consent preferences so we don’t ask you again | 1 year |
2. Analytics
These cookies help us understand how visitors interact with the site — which pages are popular, where people drop off, and how we can improve. All data is anonymous and aggregated.
Analytics tags are loaded via Google Tag Manager (container ID: GTM-TG4BVZ84).
Provider: Google Analytics 4 (Measurement ID: G-4T11CLERJ2)
| Cookie | Purpose | Expiry |
|---|---|---|
_ga | Distinguishes unique users | 2 years |
_ga_4T11CLERJ2 | Stores session state | 1 year |
_gid | Distinguishes users (short-term) | 24 hours |
_gat | Used to throttle request rate | 1 minute |
Google Analytics data is processed by Google LLC and may be transferred outside the UK. Google operates under the EU–US Data Privacy Framework and UK adequacy decisions. See Google’s privacy policy.
3. Marketing
These cookies are used to measure the effectiveness of our advertising campaigns on LinkedIn. They allow LinkedIn to show you relevant GoSmarter adverts after you visit our site.
Marketing tags are loaded via Google Tag Manager (container ID: GTM-TG4BVZ84).
Provider: LinkedIn Insight Tag (Partner ID: 8380034)
| Cookie | Purpose | Expiry |
|---|---|---|
li_sugr | Browser identification for LinkedIn retargeting | 90 days |
lidc | LinkedIn session routing | 1 day |
li_gc | LinkedIn consent state | 6 months |
LinkedIn data is processed by LinkedIn Ireland Unlimited Company. See LinkedIn’s privacy policy.
Your Choices
You can change your cookie preferences at any time:
- Click the 🍪 cookie settings button in the bottom-left corner of the page.
- Use the Manage preferences option in the consent banner.
- Change your browser settings to block all cookies (note: this may break some site functionality).
Withdrawing consent does not affect the lawfulness of processing that occurred before you withdrew it.
Browser Controls
Most browsers let you control cookies through their settings. Here’s how to access those settings in the most common browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Third-Party Cookies
Some content embedded on our site (for example, YouTube videos) may set their own cookies. We have no control over these cookies. Please refer to the relevant third-party privacy policies for more information.
Changes to This Policy
We may update this Cookie Policy from time to time. The “last updated” date at the top of this page will reflect any changes. We will notify you of significant changes by updating the cookie consent banner.
Contact Us
If you have questions about how we use cookies, please contact us:
- Email: compliance@nightingalehq.ai
- Postal address: Ty Merlin Caerphilly Business Park, Van Road, Caerphilly, Wales, CF83 3GS
For data protection queries, you can also contact the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
Last updated: February 2026