Archived Content

This section contains our archived content, including historical resources, legacy documentation, and past offerings. While some specific details may have evolved, much of this content remains valuable for understanding our company’s journey and the development of our solutions.

You’ll find archived app documentation, technical glossaries, information about previous offerings, and technology stack overviews. These resources provide historical context and may still be useful for understanding foundational concepts and approaches.

Please note that current product information and documentation can be found in our main content sections. This archive is maintained for reference purposes and historical continuity.

Announcing our Research Panel

Steph Locke
Archive
Dec 17, 2019
Updated Mar 6, 2026

We want to help more than one million businesses adopt artificial intelligence (AI) in the next five years. To do that we need your help. We're working on the world's biggest dataset on AI adoption via what we collect on our site, but qualitative data from knowledgeable people can be extremely valuable. As such we're launching our research panel to engage with people around the world.

How to score your first AI quick wins: Sales AI

Steph Organ
Archive
Dec 11, 2019
Updated Mar 4, 2026

Making big changes in your organisation or department such as kick-starting Artificial Intelligence (AI) can be a risky move if things don’t go to plan. Getting your team on board from the start is key to longterm success, which is why it’s so important to have an easy way in, such as one of our quick win AI projects. Not only do quick wins provide immediate value for your company or department, but they help build momentum among your team and change attitudes toward your projects. In this edition, we will discuss how to infuse your sales process with AI for ultimate results.

How to score your first AI quick wins: Accessible meetings

Steph Organ
Archive
Dec 3, 2019
Updated Mar 4, 2026

Artificial Intelligence (AI) can come across as a make or break move, perhaps a risky step, particularly if you don’t have disposable resources, which is why it is so important to start with some quick win projects in order to build confidence and momentum within the company. The sure success of a quick win project removes the pressure for following projects where there might be more at stake, but they also bring immediate value to your business.

Why do you need business intelligence?

Ruth Kearney
Archive
Nov 25, 2019
Updated Mar 4, 2026

How quickly could you answer the question, "How's your business doing?" if it was asked right now? How detailed would your answer be, and how confident would you be in your answer? If you were utilising business intelligence, your answer would be fast, comprehensive and accurate.

How to score your first AI quick wins: FAQ chatbots

Steph Organ
Archive
Nov 21, 2019
Updated Mar 4, 2026

AIFightsBack webinar Augmenting Customer Service with Chatbots 16 April at 15.00 is now over. Check out our video and slide and slide

Removing AI bias for better decision making

Mia Hatton
Archive
Nov 18, 2019
Updated Mar 4, 2026

It is difficult to deny that humans make biased decisions. Unconsciously we all make choices that are based on prejudices and flawed associations. This bias that we introduce to our business decisions can trickle through entire organisations, from recruitment to market segmentation. AI, with its lack of consciousness, human experience and gut feelings, has the potential to remove bias from businesses, and yet all too often AI is found to exhibit the same biases - link no longer works that we do.

How AI in marketing is enhancing B2B sales

Mia Hatton
Archive
Nov 11, 2019
Updated Mar 4, 2026

At the end of 2018, Salesforce - link no longer works reported that adoption of AI by marketers had grown by 44% last year, and that adoption rate is unlikely to slow anytime soon. With marketers showing "extensive interest" - link no longer works in exploiting AI for their roles, more and more tools are becoming available to support companies on their journey to smarter marketing. AI is transforming the way companies market their products and services to other businesses, streamlining processes at all levels of the sales funnel.

What to watch for in the FinTech startup industry

Ruth Kearney
Archive
Nov 8, 2019
Updated Mar 4, 2026

If anyone has raced ahead with AI adoption, it’s the finance industry. The rise of AI goes hand in hand with the wave of FinTech services and applications that have surfaced in recent years. From automating the approval of loan applications and spotting fraud to personalised services and cryptocurrencies, these applications save time, reduce errors and ultimately save money. This makes them a lucrative investment for banks, who seem to be at the forefront of the AI revolution, showing other industries that making bold changes and engaging with these technologies is worthwhile.

How can you attract the best AI talent from a limited pool?

Mia Hatton
Archive
Oct 31, 2019
Updated Mar 4, 2026

According to research by MMC Ventures - link no longer works, demand for AI talent has doubled in 24 months, faster than the talent pool can keep up. As of 2019 there was one AI professional for every two available jobs, so building a team of AI developers for your organisation requires both focused recruitment and a sound retention strategy.

Let your business strategy drive AI adoption

Mia Hatton
Archive
Oct 30, 2019
Updated Mar 4, 2026

To reveal the tactics and behaviours of companies that are getting the most out of AI, MIT Sloan Management Review and Boston Consultancy Group undertook a survey of more than 2500 executives alongside 17 expert interviews in their 2019 report, Winning with AI - link no longer works. One of their findings was that while 9 out of 10 respondents saw AI as an opportunity for their company, the perceived risk of AI is on the rise, with 45% of respondents reporting perceived risk from AI (compared to 37% in 2017).

Archived Content