MAAS Case Study

NHQ nailed it! Their understanding of our company, where we are at and how digitalisation can support our growth was excellent. They were extremely efficient in gathering all the necessary info from us both from a business perspective and the management team and as result were able to generate a very comprehensive report and practical roadmap to guide us into a more productive digital world.

Tadhg Hurley, Managing Director, MAAS

Streamlining operations and system integrations

MAAS has an ambitious growth target for the next 12 months and will invest in their core processes and systems to support this. Priorities for the business include the installation of a new DNC system, and the optimisation of existing EPR and finance systems. Training and upskilling of the core management team is also a key factor to their digitalisation success.

Approach

The NHQ team completed a company-wide digital review, looking at processes and technologies used across the business, and delivered a comprehensive digital roadmap to support growth.

Objectives

• Review existing ERP and financial systems
• Evaluate requirements for a new DNC system
• Recommend CRM system to support sales activities
• Identify areas where paper-based and manual processes could be reduced
• Review compliance system requirements for a Document Management System (DMS)
• Evaluate the level of digital literacy within the company and assess training needs
• Recommend next steps in terms of priorities and funding support.

Achievements

• Recommendations on DNC system that aligned with MAAS business requirements
• Identification of under-utilised ERP and finance modules to deliver efficiencies
• Operating and security infrastructure improvements
• Identified ’quick-win’ process automations in finance to save time
• Recommendations around digitalising compliance processes and setup of a Microsoft Sharepoint DMS to support
• Digital skills training and upskilling recommendations
• Identified funding and support mechanisms to support implementation.

Key Results

• Reviewed of company-wide processes and systems
• Delivered digital roadmap and action plan for implementation
• Identified areas where system integrations and cloud save costs.

Why machining precision manufacturers need digital infrastructure

MAAS manufactures precision machined parts for some of the world’s most demanding customers: Apple, Stryker, Alcon, Abbott. These customers set exacting standards for quality, traceability, and supply chain reliability. Meeting those standards consistently, at scale, with ambitious growth targets, requires a digital infrastructure that can keep pace.

The priorities identified in the MAAS digital review — DNC system installation, ERP optimisation, CRM deployment, compliance documentation — are not isolated IT projects. They are interconnected investments in the operational foundation that precision manufacturing growth requires. Getting the sequence right matters: a new DNC system delivers more value when it is connected to an optimised ERP. A CRM delivers more value when the operational data it draws on is reliable.

The value of a comprehensive digital review

Tadhg Hurley’s quote captures something important about the value GoSmarter delivers through digital reviews: “Their understanding of our company, where we are at and how digitalisation can support our growth.” This is not a generic technology assessment — it is a diagnosis of where a specific business is in its digital maturity, what its specific growth constraints are, and what investments will deliver the most value in the right sequence.

For precision manufacturing businesses like MAAS, the digital review provides a roadmap that is credible to management, actionable for IT teams, and fundable through identified support mechanisms. It turns a complex, potentially overwhelming set of decisions into a structured plan with clear priorities and owners.

About MAAS

MAAS is a leading Irish manufacturer of precision machined parts and components, supplying major multinational customers in medical devices, consumer electronics, and energy sectors. Based in Ireland, the company combines advanced CNC machining capabilities with a commitment to quality and continuous improvement. The engagement with GoSmarter was part of a broader strategic investment in the digital and operational capabilities needed to support ambitious growth plans.