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GoSmarter AI Blog

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About this Section

About this Section

The GoSmarter blog covers AI and digital transformation from a metals manufacturing perspective. Practical use cases, implementation guides, industry strategy, and plain-English takes on the tech that actually matters on the shop floor.

No fluff. No thought-leadership waffle dressed up as insight. Just practical articles written for people who run metal cutting, distribution, and processing operations.

Topics covered include mill certificate automation, rebar cutting optimisation, scrap rate reduction, EN 10204 compliance, inventory management for steel stockholders, and the practical realities of replacing spreadsheets with AI-powered workflows. The blog also covers industry news relevant to UK and European metals manufacturers — tariffs, standards changes, and technology developments that affect your margins.

Articles are written for production managers, quality managers, operations directors, and business owners in metals manufacturing. Each post focuses on a specific, solvable problem: how to reduce scrap on a saw line, how to stop losing mill certificates, how to automate the cert-to-stock link without an IT project.

For deeper, structured guides on specific topics, see the GoSmarter hub pages — pillar content covering cutting optimisation, mill cert automation, yield tracking, and more.

How AI in marketing is enhancing B2B sales

At the end of 2018, Salesforce - link no longer works reported that adoption of AI by marketers had grown by 44% last year, and that adoption rate is unlikely to slow anytime soon. With marketers showing "extensive interest" - link no longer works in exploiting AI for their roles, more and more tools are becoming available to support companies on their journey to smarter marketing. AI is transforming the way companies market their products and services to other businesses, streamlining processes at all levels of the sales funnel.

Read More: How AI in marketing is enhancing B2B sales

What to watch for in the FinTech startup industry

If anyone has raced ahead with AI adoption, it’s the finance industry. The rise of AI goes hand in hand with the wave of FinTech services and applications that have surfaced in recent years. From automating the approval of loan applications and spotting fraud to personalised services and cryptocurrencies, these applications save time, reduce errors and ultimately save money. This makes them a lucrative investment for banks, who seem to be at the forefront of the AI revolution, showing other industries that making bold changes and engaging with these technologies is worthwhile.

Read More: What to watch for in the FinTech startup industry

How can you attract the best AI talent from a limited pool?

According to research by MMC Ventures - link no longer works, demand for AI talent has doubled in 24 months, faster than the talent pool can keep up. As of 2019 there was one AI professional for every two available jobs, so building a team of AI developers for your organisation requires both focused recruitment and a sound retention strategy.

Read More: How can you attract the best AI talent from a limited pool?

Let your business strategy drive AI adoption

To reveal the tactics and behaviours of companies that are getting the most out of AI, MIT Sloan Management Review and Boston Consultancy Group undertook a survey of more than 2500 executives alongside 17 expert interviews in their 2019 report, Winning with AI - link no longer works. One of their findings was that while 9 out of 10 respondents saw AI as an opportunity for their company, the perceived risk of AI is on the rise, with 45% of respondents reporting perceived risk from AI (compared to 37% in 2017).

Read More: Let your business strategy drive AI adoption

Decoding the hype around AI

As the powers and capabilities of Artificial Intelligence (AI) expand and evolve, the same cannot be said for the general understanding of the topic. This has resulted in AI becoming a blanket term that gets misused and thrown around for all things, including things that it’s not. People also have very unrealistic expectations of what AI can do leading in some cases to fear and paranoia over things like potential world domination, in others, disillusion when the AI doesn’t perform to the high standards they were hoping.

Read More: Decoding the hype around AI

Can AI outperform medical professionals in diagnosis?

Last year the Guardian - link no longer works reported that AI is 'equal to humans in medical diagnoses' when interpreting images, referring to a study published in Lancet Digital Health. The study revealed that AI 'deep learning' systems were able to detect disease 87% of the time and correctly gave the all-clear in 93% of cases (the equivalent success rate in healthcare professionals is 86% and 93%). This means that AI in healthcare is on track to support medical professionals, leading to faster, cheaper diagnoses and drug development. This will allow healthcare professionals to achieve more with their time and help more people.

Read More: Can AI outperform medical professionals in diagnosis?

7 tips for building a data culture that will strengthen your business

Data analytics has taken off but not everyone is on the same page. While some companies are already making waves with data science, others are still struggling with the basics. Curating a healthy data culture is ever more important now to prevent the gap from growing between those who are embracing analytics and those who are lagging behind.

Read More: 7 tips for building a data culture that will strengthen your business

Project management: Are you backing the right AI projects?

As an executive with an influence over whether your company implements AI and which projects it embarks on, there’s a lot of pressure on you to be successful. The future of AI within your company could rest on you on how your chosen projects perform.

Read More: Project management: Are you backing the right AI projects?

Do you really need big data to start using data science?

All businesses generate data. Even the smallest business has access to hundreds, if not thousands, of interesting data points that they could explore. But it is not uncommon for business owners to think their data is small, inferior and not yet worth analysing. This is where they are wrong every time. Starting small is the best thing you can do, so we say, the time to start your first data science projects is now.

Read More: Do you really need big data to start using data science?

How to get AI to work for your business and enhance operations

Enterprise cognitive computing is the application of AI to enhance business operations. It has a wide range of applications including call handling, fraud detection and maintenance scheduling. ECC systems automate repetitive tasks and improve efficiency through fast search and information processing.

Read More: How to get AI to work for your business and enhance operations

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