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AI Meet and Match Luncheon Germany and Wales

AI Meet and Match Luncheon Germany and Wales

Nightingale HQ were selected to attend a Meet & Match Luncheon with business from Baden Württemberg Germany and Wales as part of London Tech Week. It was an opportunity to network with technology companies and gain insights into the regional ecosystems of both regions.  

The event was organised by Welsh Government and Baden-Württemberg International (BW_i) in order to continue to strengthen co-operation with a particular focus on AI. Both regions signed an MOU this year which focuses on creating closer ties and cooperation, with AI being one of the commercial sectors identified as a priority.  

The objective was to enable companies like ours to have informative discussions over lunch to gain a greater understanding of each other’s examples of corporate innovation, ecosystems, barriers and challenges to implementing AI, and market trends.  

Rich Jackson, from NHQ who attended said “It’s always fascinating to hear about the current projects and companies working in other places, especially Baden-Württemberg, as one of Germany’s most industrial regions. There are lots of opportunities to collaborate and matching events like this accelerate that. I look forward to seeing where this goes”.  

The attendees included  

 This was a very informative and interesting event and we are very grateful that we were able to attend.

Further Reading 

Market Entry To Germany - At A Glance (nightingalehq.ai)

Baden-Württemberg International 

Baden-Württemberg International is the central location marketing agency for business and science in Baden-Württemberg. BW is home not only to world-renowned companies, but also to highly innovative medium-sized enterprises with expertise in AI in areas such as manufacturing, mechanical engineering, and the automotive sector. www.bw-i.de

FAQs

What is the Wales-Germany connection in manufacturing AI?

Wales and Germany are an unlikely pair at first glance, but for a manufacturing AI company headquartered in Cardiff, the connection makes commercial sense. Germany’s Mittelstand — the network of mid-sized, often family-owned industrial manufacturers — faces the same digital adoption challenges as Welsh manufacturers: strong engineering heritage, limited digital resource, and the need for AI tools that work in real production environments without requiring enterprise IT budgets.

The AI Meet & Match Luncheon event in Germany was part of GoSmarter’s active exploration of the German market — building the relationships and understanding of the market context that any successful international expansion requires. Manufacturing is a relationship business, and that applies to the technology companies serving it as well as the manufacturers themselves.

What do meet-and-match events achieve?

The meet-and-match format is well-suited to technology-manufacturing introductions. Structured one-to-one conversations between technology providers and manufacturers, facilitated by a host organisation, create more productive interactions than a trade stand or a general networking event. Both sides come prepared, with a clear understanding of what they are looking for and why they are meeting. The conversations are focused and productive.

GoSmarter’s participation in these events reflects a consistent approach to international development: show up, be present in the conversations that matter, and let the quality of the tools and the team speak for themselves.

What is the tech ecosystem connecting Wales and Germany?

Both Wales and Germany have active programmes to support technology-manufacturing collaboration: in Wales, the Welsh Government’s international trade team and organisations like the Welsh ICE and Cardiff University’s enterprise network; in Germany, the EIT Manufacturing community, the NRW Business Global international trade agency, and the Mittelstand Digital network. GoSmarter has engaged actively with these ecosystems in both countries, building the network that supports sustained commercial development rather than one-off introductions.

About the Author

Samantha Dart
Samantha Dart MSc

Digital marketing intern at GoSmarter AI with Master's degree in Psychology, specializing in marketing psychology

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